How do you increase your salon revenue with retail products like lash serum and brow makeup?

As a salon professional, your work revolves around delivering quality. But at the same time, you want to generate healthy revenue, preferably without longer working hours or additional staff costs. And that's exactly where retail products like lash serum and eyebrow makeup make the difference. They're small additions with big impact: on your customer satisfaction and your monthly figures.

Instead of working harder, you work smarter. Especially when you choose products that perfectly complement your treatments. Think of a lash serum after a lash lift, or brow powder and gel after a Henna or Hybrid Brows treatment. Your client extends the result at home, and you reap the benefits.

Why retail works so well in a beauty environment

Clients trust your advice. They sit in your chair because they're looking for quality. When you recommend something, they feel helped, not pushed to buy. And that's an important difference. Reselling in a salon feels more personal, safer and more reliable than via a webshop or drugstore.

Take lash serum as an example. Many clients doubt which brand is reliable. You can guide them: explain how it works, which variant suits them and what they can expect. This makes clients feel more confident and they start using it with motivation. That delivers better results, and more repeat purchases.

Smart combinations for more sales

The power lies in linking product and treatment. Clients who get Hybrid Brows want to keep the result beautiful for longer. A subtle touch-up with eyebrow gel or powder is then logical. Clients with thin eyebrows can also be pointed to the effect of lash serum on brows: thicker hairs, better filling, more beautiful shape.

Do you work with Henna Brow Dye and/or Hybrid Brows? Then you know the importance of color retention and symmetry. That combination works perfectly with makeup products your client can use at home. Especially when you explain how to apply them. A short tutorial during the treatment works wonders.

Want to deepen your knowledge or train your team in upselling, color advice and combination use? In our Eyebrow Academy you'll find extensive explanation, techniques and product knowledge.

Frequently asked questions about retail sales in salons

How do you start selling retail products?

Start small. Choose 2 or 3 products you believe in yourself and that logically connect to your services. Think of lash serum, an eyebrow gel and a color powder. Display them visibly and mention them in your explanation during the treatment.

Isn't it pushy to recommend products?

Not if it comes from genuine interest. Clients appreciate professional advice. You actually help them by recommending a suitable product. See it as part of your service, not as sales.

What margin is common on salon sales?

This varies per product and purchase volume, but with Marie-José you always work with attractive resale prices. This allows you to earn a healthy margin on every product sold. The customer also doesn't pay shipping costs with you, so you can charge a good price.

Are clients willing to buy makeup in the salon?

Certainly. Precisely because you explain how it works and why it's suitable for them. Many clients find it convenient to buy everything in one place, including your expertise.

What makes your products suitable for resale?

They're developed for professionals, tested in salons, and contain no unnecessary ingredients. Clients see results quickly, which ensures repeat purchases without pushing.